Rick LaBelle, ICD.D, MBA
CEO & Director
Mr. LaBelle has an impressive track record of operational expertise and M&A success in the mining sector, a 40-year career highlighted by nearly 3 decades at the executive leadership level where he delivered over $5 billion (CDN) including mergers and acquisitions to the industry. Most recently he was President & CEO of Dumas Mining (2017-2022), one of the most respected underground mine builders in the world.
President & Director
Mr. Howe is a chartered Engineer with an impeccable 30-year background in the salt industry. He was Mine General Manager at Goderich in Ontario from 1995-2011 where he led the expansion to the largest and most profitable salt mine in North America, taking Compass Minerals’ (NYSE: CMP) operation from 3.5 million tonnes per year to 7.5 million tonnes – an annual record that has yet to be surpassed. He is currently President of the Goderich Port Management Corporation.
Robert Booth, P.Eng, PMP
VP, Engineering & Construction
Mr. Booth has successfully executed more than $1.5 billion in large capital projects over the past 7 years, most recently with the world’s largest gold mining company (Newmont). He is an engineer who has consistently demonstrated operational excellence and the highest standards of cost and quality control. Between 2018 and 2021, Mr. Booth managed a successful rapid and low-cost expansion of Hudbay’s Snow Lake operations in Manitoba.
VP, Corporate Affairs
Chief Financial Officer
Patrick Laracy, LL.B., P.Geo
Chairman & Director
Mr. Laracy is the founder of the company and has leveraged over $100 million of high risk exploration expenditures through equity and joint venture financings. He is a member of the Professional Engineers and Geoscientists of Newfoundland and Labrador with over 30 years of industry experience in various technical and executive capacities.
Fraser H. Edison
Fraser has experience in finance, construction, Oil and Gas, and transportation management .He is currently President and Chairman of the Board of Rutter Inc., Chairman of Newfoundland and Labrador Liquor Corporation, and member of the board and governance committee of Newfoundland and Labrador Hydro.
Mr. Boissonneault P.Eng. MBA is an accomplished mining industry professional with extensive experience in leading major mining operations and capital projects in a global context. He has a proven track record of consistently delivering strong operating and capital project results while maintaining the highest standards of HSEC. Businesses under his responsibility were recognized for industry leading safety performance (multiple John T. Ryan Awards in Canada) and have performed to the highest standards environmentally. Over his considerable 35-year career he has overseen the operation of nine underground mines, two open pit mine complexes and five mining projects, with several being based in logistically challenged jurisdictions.
F. Carson Noel, LL.B., B.Comm
Mr. Noel is a former lawyer and business consultant with more than 20 years of experience with exchange listed companies from start-up through exploration and development. He is founding Director and Past President of the Ecuador-Canada Chamber of Commerce.
“It takes the right team to turn a deposit into a mine. Bringing Rowland Howe on board as President of Atlas Salt in early 2021 was a game-changing moment for our company and an important signal to the industry.”