Bringing the Power of SALT to Investors



Top 10 Reasons Atlas Brings The Power of SALT to Investors!



Atlas President Rowland Howe is known as “Mr. Salt” for an illustrious salt industry career that began at the Winsford mine in the UK and has spanned more than three decades. As mine manager at Goderich in southern Ontario between 1995 and 2011, Howe took production from 3.5 million tonnes per year to a record 7.5 million tonnes, solidifying Compass Minerals (NYSE: CMP) as the biggest and most profitable salt producer in the entire world. He has been President of Atlas since early 2021 and is also President of the Goderich Port Management Corporation.


Top Tier Project in Pro-Resource Jurisdiction

Atlas’ 100%-owned Great Atlantic Salt Project is the premier undeveloped salt project in North America. Given the shallow, high-grade and homogeneous nature of this massive deposit, and its location immediately next to a deep water port, Great Atlantic is a highly advantaged asset with strong potential to become the lowest cost producer in the heart of the robust eastern North America road salt market and the only mine accessed through inclined ramps vs. vertical shafts. The company is in the late stages of its Great Atlantic Feasibility Study. Newfoundland is widely regarded as one of the world’s top mining jurisdictions.


Hot Sector/Rising Salt Prices

Private equity has carried out $5.2 billion (U.S.) in acquisitions in the salt market since 2020. Security of supply has become a major issue as the North American road salt market relies heavily on imports from Chile and North Africa to meet annual demand that can reach or exceed 30 million tonnes per year. Sharply escalating overseas shipping costs due to inflationary pressures and supply chain bottlenecks are reinforcing the need for more North American supply, constrained by the fact that no new salt mines have been built in the U.S. or Canada in the last 20 years. Meanwhile, bidding activity currently shows about a 14% increase in rock salt contract prices for the upcoming winter season as reported by Compass Minerals.


Substantially De-Risked Across Multiple Metrics

Salt mines are vastly different than traditional metal mines - they are predictable and can produce for generations through relatively straightforward mining. Salt itself is recession proof while Atlas has also been substantially de-risked across all other key metrics - management, geological, environmental, financial, jurisdiction, and share structure.


Share Structure/Performance

SALT has only 87 million shares outstanding, dominated by strong retail investors, management and close associates, while strategic long-term investor Vulcan Minerals (TSXV: VUL) owns about 33% of the company. A warrant overhang in SALT has also been removed. SALT has been one of the top performing resource stocks in Canada over the past two years and Atlas was recently selected as a 2022 Venture 50™ winner.


Financial Strength

Atlas is in a strong financial position with approximately $10 million in cash and no debt thanks to a series of increasingly higher-priced private placements with strategic investors last year, and the exercise of almost all of the company’s warrants.


The Importance of Salt

Our bodies couldn’t survive without salt, but salt keeps us alive in more ways than one. The biggest single use of salt in the U.S. and Canada is for de-icing roads, highways, sidewalks and parking lots. It’s a large recession-proof market with decades of consistency throughout every economic cycle. Statistics show that road de-icing salt saves lives every year, reducing collisions by up to 88%. No economic substitutes or alternatives for road salt exist in most applications.


Environmentally Friendly

Great Atlantic would feature environmentally friendly straightforward processing, operating very much like a “Salt Factory” with the strong potential to be carbon net-neutral. Unlike traditional metal deposits, no chemical processing is involved with an underground salt mine and practically all “ore” is shipped directly to market. New technology such as “continuous miners” cut the salt underground (no drilling or blasting). It is then screened to get it to the right particle size before being dropped onto a conveyor belt that brings it to surface. Processed salt is then delivered to the nearby port by conveyor. Replacing overseas imports with Great Atlantic production aids in the battle to reduce global carbon emissions.


Triple Point/Fischell’s Brook Spinout

To unlock the value of Atlas’ Fischell’s Brook Salt Dome, and its potential to help drive the recently signed Canada-Germany Hydrogen Accord for the west coast of Newfoundland, Atlas recently spun out Fischell’s Brook into Triple Point Resources which plans to list on a Canadian stock exchange during Q4 2022. Atlas is Triple Point’s largest single investor with 27.5 million shares. Salt domes have multiple uses and are now being increasingly targeted for storing hydrogen safely and efficiently underground.


Cutting Edge Marketing / Communications Strategy

Atlas understands the importance of communicating its message to investors not only effectively but powerfully. From our website to various campaigns to increase investor awareness of SALT, we are very conscious of our brand and the need to tell our highly compelling story in just the right way. The team at Atlas is constantly driven to grow this business and build shareholder value.