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The North American salt industry is massive as evidenced by $5.2 billion (U.S.) in acquisitions since 2020. The premier undeveloped high-grade salt project in Canada and the U.S. is Atlas Salt’s Great Atlantic deposit next to a deep water port in Western Newfoundland, targeted to serve the robust road salt sector which is suffering from a domestic production shortfall. At the helm of Atlas is Rowland Howe who previously turned Compass Minerals’ Goderich into the largest underground salt mine in the world.  


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