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A battle could be looming for control of North America’s premier undeveloped salt resource owned by Atlas Salt, with Atlas expected to soon release an initial economic analysis of its unique Great Atlantic Project in Newfoundland. Great Atlantic may hold the key to security of supply in the tight American road salt market for decades to come, driving additional investor intrigue after $5.2 billion (U.S.) in acquisitions in this hot sector since 2020.

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