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New CEO Rick LaBelle!

Great Atlantic FS and Expansion Scenario Released!

“I think until today, this project was a trailblazer. After today’s, it’s a game changer.” - CEO Labelle.

Road to Discovery

The discovery of Great Atlantic is potentially disruptive to a North American road salt market facing a production shortfall.

Corporate Video

The future of the North American road salt sector will be shaped by Great Atlantic, envisioned as a unique high-tech “Salt Factory” with the potential to be extremely efficient, environmentally friendly, high scalable and low-cost.

Latest Corporate Videos


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